Up for sale: How modern marketing gets you to buy a whole lot of stuff you don’t really want or need

Ancient India invented the zero and revolutionised mathematics. Modern India has gone one better: it’s invented the zero-plus sale which is revolutionising marketing. What’s a zero-plus sale? A recent two-page, full-colour ad in a national...

from Times of India Opinion http://bit.ly/2F1Yzx2